AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in Germany: Q2 2022
Explore the performance of the top beauty retail apps on iOS in Germany for Q2 2022, including trends in downloads and active users.
In Q2 2022, Germany's top beauty retail apps on iOS demonstrated varied performance trends. Here's a closer look at the top five apps based on data from Sensor Tower.
Douglas - Parfüm & Kosmetik saw a consistent pattern in weekly downloads, peaking at nearly 11K in early May. Active users fluctuated, starting at around 57K at the beginning of April, dipping to approximately 51K in early June, and ending the quarter near 53K.
GLAMOUR Shopping experienced a significant spike in downloads in early April, hitting around 75K, followed by a sharp decline, stabilizing to roughly 1K by the end of June. Active users mirrored this trend, with a high of approximately 84K in early April, decreasing steadily to around 4K by the end of the quarter.
flaconi maintained a steady download rate, with a notable peak reaching about 12K in mid-June. Active users showed a significant upward trend, starting at approximately 8K in mid-April and growing to around 25K by the end of June.
Vorherige Version Sephora had a modest download volume, with a peak of roughly 3.7K in late April. Active users consistently hovered around the 22K mark, with a slight increase to approximately 26K by the end of June.
Notino: profumi e cosmetici maintained a stable download rate, with weekly downloads averaging around 700. Active users remained consistent, fluctuating between 3.7K and 4K throughout the quarter.
For more detailed insights into the performance of these and other apps, visit Sensor Tower.